Meet The Crew: FRONTOCEAN BMX - VERANO BRIANZA, ITALY
"we have a team I prefer to call family"
Meet The Owner: Robi Borgonovo
Can you give us a brief history of your store?
Born in 2003 we distribute the best brands on the market in Italy, we support all the Italian events, and we have a team I prefer to call family with a lot of riders and friends from old school to now.
We have a shop, a warehouse, a showroom, a stylish workshop and house for riders, and soon, our own indoor skatepark!
What type of riders are part of your community and what makes your community so special?
Everyone here wants to shred on a bike with a smile on their face!
Meet The Team: Luca Nosella
Age: 23
Years riding: 10
What’s your favourite BMX video?
Simone Barraco Real BMX 2019 (X Games part) because I like the way it’s filmed in a street style way and the innovation of the tricks.
Who is your favourite BMX filmer?
Rich Forne: he has this way of filming that make every edit looks like a movie.
Tell us what’s good about your local scene:
I really like the family atmosphere and the fact that there are lots of street spots.
What’s your favourite BMX page on Instagram? @endlessmag.
What’s your Instagram @lucanosella
Meet The Team: Mattia Cazzola
Age: 22
Years riding: 9/10 years.
What’s your favourite BMX video?
Stevie Churchill OSS 2014 because it’s one of the first videos that really pushed me to ride BMX seriously. It helped me to set goals.
Who is your favourite BMX filmer?
Tony Ennis, I really like his style of filming.
Tell us what’s good about your local scene:
All the people who ride a BMX bike are really kind and friendly here. There’s a good feeling between all of us.
What’s your favourite BMX page on Instagram? @frontoceanbmx because I love to see that the BMX scene in Italy is supported and pushed by local shops.
What’s your Instagram @mattiacazzola
Meet The Team: Beniamin Crismariu
Age: 24
Years riding: 10 years.
What’s your favourite BMX video?
Kink BMX Champagne. It was filmed like a masterpiece.
Who is your favourite BMX filmer?
Rich Forne.
Tell us what’s good about your local scene:
There are a lot of young riders in the local scene that are growing and learning; I feel like they are a motivation to me.
What’s your favourite BMX page on Instagram? @kinkbmx
What’s your Instagram? @beniamin_crismariu
Meet The Team: Massimo Crotti
Age: 26
Years riding: 11 years.
What’s your favourite BMX video?
Deadline, because it's a masterpiece. It's the most empowering video ever for me.
Who is your favourite BMX filmer?
Tony Ennis. I'm not much of a filming connoisseur but he's definitely a filmer who knows how to stand out in the work he does. I absolutely love the footage he makes and I love footage made with VX cameras.
Tell us what’s good about your local scene:
There are really only a few of us but we have a lot of fun, we gas each other telling ourselves that if we don't land the trick we won't have sex again in our life.
What’s your favourite BMX page on Instagram? DIG BMX (@digbmx) and Our BMX (@bmx).
What’s your Instagram @massi_bmx
Meet The Team: Daniel Giordan
Age: 20
Years riding: 7 years.
What’s your favourite BMX video?
Sean Ricany in Stranger’s "No Hype" DVD. I like this video because it was the first one that gave me chills each time I saw it. I always loved his riding style and way of being.
Who is your favourite BMX filmer?
My favourite filmer is Veesh because of the angles he can take and his editing that entertains all the time and never tires.
Tell us what’s good about your local scene:
In this last period, where I live, many kids are starting to ride BMX and I am very happy about this. Also with friends, we travel together for various jams and organise contests ourselves.
What’s your favourite BMX page on Instagram? Cult Crew page - @cultcrew
What’s your Instagram? @daniel_giordan
Meet The Filmer: Daniel Giordan
Age: 26
Years riding: Since 2017 with two years of injuries.
What’s your favourite BMX video?
My favourite BMX video is FTS, produced by Federal Bikes in 2019 and filmed and edited by Rich Forne.
The team part is very different with various riding styles, much more evident in the street section which I am most passionate about. The technicality of the grinds of Ryan Eles, Bruno Hoffman and Anthony Perrin, the big gaps of Dan Lacey and Joe Jarvis; are put all together in harmony in a unique video as only Rich Forne can do.
Who is your favourite BMX filmer?
Rich Forne, to me, is one of the greatest filmers in the field of BMX videos. The black and white scenery shots with high contrast, slow motion scenes, his unique and dynamic camera angles, and a deep video project study guarantee something more than a video: a narrative in fact, with all the emotions swirling around it.
Tell us what’s good about your local scene:
I live in Turin, a big problem is that for the past few years there has been no generational turnover. Currently, there are 5 riders compared to 30 in 2015-2018. But I am a person who travels around Italy a lot and I have many friends around the country. In fact, the best times of the year are during jam sessions when we all get together.
What’s your favourite BMX page on Instagram? OUR BMX (@bmx) and DIG BMX (@digbmx).
What’s your Instagram? @___baudi___
